A great example of a viral!!
Monday, 18 January 2010
Thursday, 10 December 2009
Google Goggles
Mission Impossible stuff!
But no faces allowed:
http://www.telegraph.co.uk/technology/google/6770788/Le-Web-Google-Goggles-to-blur-faces.html
Friday, 4 December 2009
Nottingham eBusiness Conference
What an excellent day yesterday at the ebusinessclub online marketing conference held at Nottingham Conference Centre.
Officially there were 525 places available, but noticing that additional seating had been squeezed in, and that there was I understand a long, long, waiting list, I suspect the actual figure may have been closer to 600.
Speaking in the morning was Ian Lockwood, with 'what's new in search?', and in the afternoon, Susan Hallam 'Social Media Marketing for Small Businesses'.
The last time I wrote so many notes must've been in my 'pre-PC' days, writing up college assignments, as all I seem to write these days are shopping lists for the supermarket!
It doesn't end there, or certainly shouldn't:
Watch, Learn, Apply, Measure!
At the beginning of the day, I started out with a simple list with headings such as -
'to do',
'research',
'discuss with (Phil) the web developer',
Throwing in symbols, circles, etc.
But there ended up so much content - and a few symbols went astray, that it's taken a fair bit of review and type up, to actually get to my working list.
The main points I learned for the first time were:
Changes in breadcrumbs, (Google),
Adding video and images to your Local Business Listing (seo),
Loadspeeds more considered (seo),
The growing importance of social media, and 'real-time search' (seo),
Caffeine: indexing deeper than previously,
'grabbing the space' - the organic results, on that sought for Page One (more paid for results possible / likely),
Domain Authority - still very much a plus,
Anchor text - 'slightly more important'
Livestreaming - the benefits, applications,
Utilising social media for your / your market (etc) 'mention',
Adding blog snippets to LinkedIn (etc),
Keeping it S.M.A.R.T.
Officially there were 525 places available, but noticing that additional seating had been squeezed in, and that there was I understand a long, long, waiting list, I suspect the actual figure may have been closer to 600.
Speaking in the morning was Ian Lockwood, with 'what's new in search?', and in the afternoon, Susan Hallam 'Social Media Marketing for Small Businesses'.
The last time I wrote so many notes must've been in my 'pre-PC' days, writing up college assignments, as all I seem to write these days are shopping lists for the supermarket!
It doesn't end there, or certainly shouldn't:
Watch, Learn, Apply, Measure!
At the beginning of the day, I started out with a simple list with headings such as -
'to do',
'research',
'discuss with (Phil) the web developer',
Throwing in symbols, circles, etc.
But there ended up so much content - and a few symbols went astray, that it's taken a fair bit of review and type up, to actually get to my working list.
The main points I learned for the first time were:
Changes in breadcrumbs, (Google),
Adding video and images to your Local Business Listing (seo),
Loadspeeds more considered (seo),
The growing importance of social media, and 'real-time search' (seo),
Caffeine: indexing deeper than previously,
'grabbing the space' - the organic results, on that sought for Page One (more paid for results possible / likely),
Domain Authority - still very much a plus,
Anchor text - 'slightly more important'
Livestreaming - the benefits, applications,
Utilising social media for your / your market (etc) 'mention',
Adding blog snippets to LinkedIn (etc),
Keeping it S.M.A.R.T.
Tuesday, 1 December 2009
Monday, 30 November 2009
The UK's best 'handheld' for 40yrs!!
The Sun marks its 40th anniversary with a viral ad, created by Glue London. It'sa spoof of the Apple iPhone ads, positioning the paper as the 'riginal hand-held device'!
Friday, 27 November 2009
Are YOU planning to gett more social?
Research by Econsultancy and Bigmouthmedia says that UK business will up their social media marketing spend in 2010, highlighting that 86 per cent of firms plan to increase spending in that area, and13 per cent spending the same sum as this year.
With lack of resources blamed, many firms are prevented from fully utilising social media – 54% of the total respondents said that resource was their biggest barrier to better engagement with the social media channels: nearly 90% stated that social media takes up much more time than previously.
With B2B, a recent poll by BtoB Magazine highlighted that social media is becoming the increasingly important tool for communications; with 60% of companies questioned saying they plan to increase their spend in this area next year.
With lack of resources blamed, many firms are prevented from fully utilising social media – 54% of the total respondents said that resource was their biggest barrier to better engagement with the social media channels: nearly 90% stated that social media takes up much more time than previously.
With B2B, a recent poll by BtoB Magazine highlighted that social media is becoming the increasingly important tool for communications; with 60% of companies questioned saying they plan to increase their spend in this area next year.
Tuesday, 24 November 2009
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