Internet mobile apps - predictions for the next 2 years

... in the next 2 years (allegedly).

The survey was commissioned by Gartner. Been around 30-odd years, so no newbies looking for publicity. Once bought by Saatchi, before an MBO.

I've been reading, observing, banging on about the red highlights; which ones are a threat / opportunity to your biz?

In short:

Money Transfer: sending money via SMS messages
Location-Based Services: includes any application that taps into your phone's GPS capabilities
Mobile Search: consumers won't necessarily be sticking with the search services they know and use on the Web (think Google, Bing, Yahoo) and instead experiment with using a few different search providers that have "unique technologies".
Mobile Browsing: mobile browsing capabilities currently exist only on 60%+ of handsets today. By 2013, that number will climb to 80%.
Mobile Health Monitoring:mobile healthcare monitoring products, services, and solutions to various care delivery organizations.
Mobile Payments: mobile payments are more common in developing markets at the moment, but that is quickly changing.
Near Field Communications (NFC): More popular in some European and Asian markets, In late 2010, Gartner says that NFC-enabled phones will begin to ship in volume, with Asia leading deployments, followed by Europe and North America.
Mobile Advertising:Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012.
Mobile Instant Messaging:It will appeal to developing markets where mobile phones are often the only connectivity device a user owns.
Mobile Music:beginning to see new innovative models in this area that will include both device (think "Comes with Music") and service bundles.

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