Wednesday, 22 December 2010
Tuesday, 14 December 2010
Friday, 10 December 2010
Not quite the end of year, but...
Just watched Google's "Zeitgeist 2010: How the world searched".
I know we'll all get this on the Box at Christmas, but there's only a few weeks left till we see out 2010. It does seem that so very much happened this year, some good, some tragic. It reminds us of events including:
The Euro debt crisis, US unemployment, the Thailand political situation, the first face transplant, the Space Station, the oil spill in the Gulf, Justin Bieber, the Chilean Miners, the Chinese and Haiti earthquakes, and the passing of some well known names, including Dennis Hopper, Leslie Neilson, Alexander McQueen, and Lynn Redgrave.
I know we'll all get this on the Box at Christmas, but there's only a few weeks left till we see out 2010. It does seem that so very much happened this year, some good, some tragic. It reminds us of events including:
The Euro debt crisis, US unemployment, the Thailand political situation, the first face transplant, the Space Station, the oil spill in the Gulf, Justin Bieber, the Chilean Miners, the Chinese and Haiti earthquakes, and the passing of some well known names, including Dennis Hopper, Leslie Neilson, Alexander McQueen, and Lynn Redgrave.
Friday, 19 March 2010
Creative Nottingham
Good initial meeting with the full team of Creative Nottingham last night, lots of ideas, lots of eneregy, and a good mix of all-round skill sets.
Really looking forward to helping to develop this creative resource for the city.
Wednesday, 17 March 2010
Total unemployment falls, but long term increases
The number of people unemployed in the UK has fallen again, leaving the jobless rate at 7.8%, figures show.
However - long-term unemployment, (covering those out of work for more than a year), rose by 61,000 to 687,000.
Rachel Reeves, parliamentary candidate for West Leeds and a co-author of a report published on Wednesday by the Institute for Public Policy Research, said last year:
"If we are to get Britain back to work, there will have to be large increases in the jobs available in hi-tech manufacturing and private service sectors such as the creative industries."
However - long-term unemployment, (covering those out of work for more than a year), rose by 61,000 to 687,000.
Rachel Reeves, parliamentary candidate for West Leeds and a co-author of a report published on Wednesday by the Institute for Public Policy Research, said last year:
"If we are to get Britain back to work, there will have to be large increases in the jobs available in hi-tech manufacturing and private service sectors such as the creative industries."
Tuesday, 9 March 2010
Creative Nottingham
Take a look at a new online venture I’m working with - CreativeNottingham.
Connecting Nottingham's creative, digital, and cultural business communities with events, training, exhibitions and business success stories.
Monday, 18 January 2010
Thursday, 10 December 2009
Google Goggles
Mission Impossible stuff!
But no faces allowed:
http://www.telegraph.co.uk/technology/google/6770788/Le-Web-Google-Goggles-to-blur-faces.html
Friday, 4 December 2009
Nottingham eBusiness Conference
What an excellent day yesterday at the ebusinessclub online marketing conference held at Nottingham Conference Centre.
Officially there were 525 places available, but noticing that additional seating had been squeezed in, and that there was I understand a long, long, waiting list, I suspect the actual figure may have been closer to 600.
Speaking in the morning was Ian Lockwood, with 'what's new in search?', and in the afternoon, Susan Hallam 'Social Media Marketing for Small Businesses'.
The last time I wrote so many notes must've been in my 'pre-PC' days, writing up college assignments, as all I seem to write these days are shopping lists for the supermarket!
It doesn't end there, or certainly shouldn't:
Watch, Learn, Apply, Measure!
At the beginning of the day, I started out with a simple list with headings such as -
'to do',
'research',
'discuss with (Phil) the web developer',
Throwing in symbols, circles, etc.
But there ended up so much content - and a few symbols went astray, that it's taken a fair bit of review and type up, to actually get to my working list.
The main points I learned for the first time were:
Changes in breadcrumbs, (Google),
Adding video and images to your Local Business Listing (seo),
Loadspeeds more considered (seo),
The growing importance of social media, and 'real-time search' (seo),
Caffeine: indexing deeper than previously,
'grabbing the space' - the organic results, on that sought for Page One (more paid for results possible / likely),
Domain Authority - still very much a plus,
Anchor text - 'slightly more important'
Livestreaming - the benefits, applications,
Utilising social media for your / your market (etc) 'mention',
Adding blog snippets to LinkedIn (etc),
Keeping it S.M.A.R.T.
Officially there were 525 places available, but noticing that additional seating had been squeezed in, and that there was I understand a long, long, waiting list, I suspect the actual figure may have been closer to 600.
Speaking in the morning was Ian Lockwood, with 'what's new in search?', and in the afternoon, Susan Hallam 'Social Media Marketing for Small Businesses'.
The last time I wrote so many notes must've been in my 'pre-PC' days, writing up college assignments, as all I seem to write these days are shopping lists for the supermarket!
It doesn't end there, or certainly shouldn't:
Watch, Learn, Apply, Measure!
At the beginning of the day, I started out with a simple list with headings such as -
'to do',
'research',
'discuss with (Phil) the web developer',
Throwing in symbols, circles, etc.
But there ended up so much content - and a few symbols went astray, that it's taken a fair bit of review and type up, to actually get to my working list.
The main points I learned for the first time were:
Changes in breadcrumbs, (Google),
Adding video and images to your Local Business Listing (seo),
Loadspeeds more considered (seo),
The growing importance of social media, and 'real-time search' (seo),
Caffeine: indexing deeper than previously,
'grabbing the space' - the organic results, on that sought for Page One (more paid for results possible / likely),
Domain Authority - still very much a plus,
Anchor text - 'slightly more important'
Livestreaming - the benefits, applications,
Utilising social media for your / your market (etc) 'mention',
Adding blog snippets to LinkedIn (etc),
Keeping it S.M.A.R.T.
Tuesday, 1 December 2009
Monday, 30 November 2009
The UK's best 'handheld' for 40yrs!!
The Sun marks its 40th anniversary with a viral ad, created by Glue London. It'sa spoof of the Apple iPhone ads, positioning the paper as the 'riginal hand-held device'!
Friday, 27 November 2009
Are YOU planning to gett more social?
Research by Econsultancy and Bigmouthmedia says that UK business will up their social media marketing spend in 2010, highlighting that 86 per cent of firms plan to increase spending in that area, and13 per cent spending the same sum as this year.
With lack of resources blamed, many firms are prevented from fully utilising social media – 54% of the total respondents said that resource was their biggest barrier to better engagement with the social media channels: nearly 90% stated that social media takes up much more time than previously.
With B2B, a recent poll by BtoB Magazine highlighted that social media is becoming the increasingly important tool for communications; with 60% of companies questioned saying they plan to increase their spend in this area next year.
With lack of resources blamed, many firms are prevented from fully utilising social media – 54% of the total respondents said that resource was their biggest barrier to better engagement with the social media channels: nearly 90% stated that social media takes up much more time than previously.
With B2B, a recent poll by BtoB Magazine highlighted that social media is becoming the increasingly important tool for communications; with 60% of companies questioned saying they plan to increase their spend in this area next year.
Tuesday, 24 November 2009
Monday, 23 November 2009
Internet mobile apps - predictions for the next 2 years
... in the next 2 years (allegedly).
The survey was commissioned by Gartner. Been around 30-odd years, so no newbies looking for publicity. Once bought by Saatchi, before an MBO.
I've been reading, observing, banging on about the red highlights; which ones are a threat / opportunity to your biz?
In short:
Money Transfer: sending money via SMS messages
Location-Based Services: includes any application that taps into your phone's GPS capabilities
Mobile Search: consumers won't necessarily be sticking with the search services they know and use on the Web (think Google, Bing, Yahoo) and instead experiment with using a few different search providers that have "unique technologies".
Mobile Browsing: mobile browsing capabilities currently exist only on 60%+ of handsets today. By 2013, that number will climb to 80%.
Mobile Health Monitoring:mobile healthcare monitoring products, services, and solutions to various care delivery organizations.
Mobile Payments: mobile payments are more common in developing markets at the moment, but that is quickly changing.
Near Field Communications (NFC): More popular in some European and Asian markets, In late 2010, Gartner says that NFC-enabled phones will begin to ship in volume, with Asia leading deployments, followed by Europe and North America.
Mobile Advertising:Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012.
Mobile Instant Messaging:It will appeal to developing markets where mobile phones are often the only connectivity device a user owns.
Mobile Music:beginning to see new innovative models in this area that will include both device (think "Comes with Music") and service bundles.
Get more:
Read Write Web
The survey was commissioned by Gartner. Been around 30-odd years, so no newbies looking for publicity. Once bought by Saatchi, before an MBO.
I've been reading, observing, banging on about the red highlights; which ones are a threat / opportunity to your biz?
In short:
Money Transfer: sending money via SMS messages
Location-Based Services: includes any application that taps into your phone's GPS capabilities
Mobile Search: consumers won't necessarily be sticking with the search services they know and use on the Web (think Google, Bing, Yahoo) and instead experiment with using a few different search providers that have "unique technologies".
Mobile Browsing: mobile browsing capabilities currently exist only on 60%+ of handsets today. By 2013, that number will climb to 80%.
Mobile Health Monitoring:mobile healthcare monitoring products, services, and solutions to various care delivery organizations.
Mobile Payments: mobile payments are more common in developing markets at the moment, but that is quickly changing.
Near Field Communications (NFC): More popular in some European and Asian markets, In late 2010, Gartner says that NFC-enabled phones will begin to ship in volume, with Asia leading deployments, followed by Europe and North America.
Mobile Advertising:Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012.
Mobile Instant Messaging:It will appeal to developing markets where mobile phones are often the only connectivity device a user owns.
Mobile Music:beginning to see new innovative models in this area that will include both device (think "Comes with Music") and service bundles.
Get more:
Read Write Web
Tuesday, 3 November 2009
Poken! Want to integrate with those you meet and greet?
Poken!
I 'hear' it said in the style of Stanley Ipkiss' alter-ego in The Mask 'SMOKING'!!
(It's a social networking tool/electronic business card about to launch States-side, so coming to a watering hole near you soon!).
I 'hear' it said in the style of Stanley Ipkiss' alter-ego in The Mask 'SMOKING'!!
(It's a social networking tool/electronic business card about to launch States-side, so coming to a watering hole near you soon!).
Poken Explained from Poken on Vimeo.
Monday, 2 November 2009
What's Next In Marketing And Advertising (2009)
Check out this SlideShare Presentation:
What's Next In Marketing And Advertising (2009)
View more documents from Paul Isakson.
Friday, 30 October 2009
Thursday, 22 October 2009
Tuesday, 22 September 2009
Office / Exhibition / showcase yourself in Nottingham?
At first I thought 'originated in Japan' (as many space saving innovations do), but nay, nay (Mr Wilkes), :
KiosKiosk is a Hemingway Design initiative about offering free commercial space to new/ recently established creative companies (although businesses that have been established for a while is ok!)
KiosKiosk is a 2 metre square free standing unit that offers free space to exhibit and promote your work / business.
The location of KiosKiosk will be within the city centre.
The opening times will be 9.30am – 6.00pm.
More
KiosKiosk is a Hemingway Design initiative about offering free commercial space to new/ recently established creative companies (although businesses that have been established for a while is ok!)
KiosKiosk is a 2 metre square free standing unit that offers free space to exhibit and promote your work / business.
KiosKiosk has been in
If you are interested in being part of KiosKiosk then ideally, we are looking for anyone creating and exploiting intellectual property products such as music, books, film and games; or providing business-to-business creative services including advertising, public relations and direct marketing. This can also include occupants focussed on designing, making and selling objects or works of art such as jewellery, haute couture, books of poetry and other creative writing, and fine art. Businesses which contribute to an overlap with definitions of art and culture, and even aspects of tourism and sport are ok too.
This is a great opportunity for you to be part of this exciting initiative.
Wayne Hemingway himself is coming to
The location of KiosKiosk will be within the city centre.
The opening times will be 9.30am – 6.00pm.
The location of KiosKiosk will be within the city centre.
The opening times will be 9.30am – 6.00pm.
More
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