Friday 4 December 2009

Nottingham eBusiness Conference

What an excellent day yesterday at the ebusinessclub online marketing conference held at Nottingham Conference Centre.

Officially there were 525 places available, but noticing that additional seating had been squeezed in, and that there was I understand a long, long, waiting list, I suspect the actual figure may have been closer to 600.

Speaking in the morning was Ian Lockwood, with 'what's new in search?', and in the afternoon, Susan Hallam 'Social Media Marketing for Small Businesses'.

The last time I wrote so many notes must've been in my 'pre-PC' days, writing up college assignments, as all I seem to write these days are shopping lists for the supermarket!
It doesn't end there, or certainly shouldn't:

Watch, Learn, Apply, Measure!

At the beginning of the day, I started out with a simple list with headings such as -
'to do',
'research',
'discuss with (Phil) the web developer',
Throwing in symbols, circles, etc.

But there ended up so much content - and a few symbols went astray, that it's taken a fair bit of review and type up, to actually get to my working list.
The main points I learned for the first time were:
Changes in breadcrumbs, (Google),
Adding video and images to your Local Business Listing (seo),
Loadspeeds more considered (seo),
The growing importance of social media, and 'real-time search' (seo),
Caffeine: indexing deeper than previously,
'grabbing the space' - the organic results, on that sought for Page One (more paid for results possible / likely),
Domain Authority - still very much a plus,
Anchor text - 'slightly more important'
Livestreaming - the benefits, applications,
Utilising social media for your / your market (etc) 'mention',
Adding blog snippets to LinkedIn (etc),
Keeping it S.M.A.R.T.

Monday 30 November 2009

The UK's best 'handheld' for 40yrs!!

The Sun marks its 40th anniversary with a viral ad, created by Glue London. It'sa spoof of the Apple iPhone ads, positioning the paper as the 'riginal hand-held device'!

Friday 27 November 2009

Are YOU planning to gett more social?

Research by Econsultancy and Bigmouthmedia says that UK business will up their social media marketing spend in 2010, highlighting that 86 per cent of firms plan to increase spending in that area, and13 per cent spending the same sum as this year.
With lack of resources blamed, many firms are prevented from fully utilising social media – 54% of the total respondents said that resource was their biggest barrier to better engagement with the social media channels: nearly 90% stated that social media takes up much more time than previously.

With B2B, a recent poll by BtoB Magazine highlighted that social media is becoming the increasingly important tool for communications; with 60% of companies questioned saying they plan to increase their spend in this area next year.

Tuesday 24 November 2009

Socialnomics!

Social Media ROI examples along with other effective Social Media Strategies


Monday 23 November 2009

Internet mobile apps - predictions for the next 2 years

... in the next 2 years (allegedly).

The survey was commissioned by Gartner. Been around 30-odd years, so no newbies looking for publicity. Once bought by Saatchi, before an MBO.

I've been reading, observing, banging on about the red highlights; which ones are a threat / opportunity to your biz?

In short:

Money Transfer
: sending money via SMS messages
Location-Based Services: includes any application that taps into your phone's GPS capabilities
Mobile Search: consumers won't necessarily be sticking with the search services they know and use on the Web (think Google, Bing, Yahoo) and instead experiment with using a few different search providers that have "unique technologies".
Mobile Browsing: mobile browsing capabilities currently exist only on 60%+ of handsets today. By 2013, that number will climb to 80%.
Mobile Health Monitoring:mobile healthcare monitoring products, services, and solutions to various care delivery organizations.
Mobile Payments: mobile payments are more common in developing markets at the moment, but that is quickly changing.
Near Field Communications (NFC): More popular in some European and Asian markets, In late 2010, Gartner says that NFC-enabled phones will begin to ship in volume, with Asia leading deployments, followed by Europe and North America.
Mobile Advertising:Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012.
Mobile Instant Messaging:It will appeal to developing markets where mobile phones are often the only connectivity device a user owns.
Mobile Music:beginning to see new innovative models in this area that will include both device (think "Comes with Music") and service bundles.

Get more:
Read Write Web



Tuesday 3 November 2009

Poken! Want to integrate with those you meet and greet?

Poken!
I 'hear' it said in the style of Stanley Ipkiss' alter-ego in The Mask 'SMOKING'!!

(It's a social networking tool/electronic business card about to launch States-side, so coming to a watering hole near you soon!).


Poken Explained from Poken on Vimeo.

Thursday 22 October 2009

Tuesday 22 September 2009

Office / Exhibition / showcase yourself in Nottingham?

At first I thought 'originated in Japan' (as many space saving innovations do), but nay, nay (Mr Wilkes), :

KiosKiosk is a Hemingway Design initiative about offering free commercial space to new/ recently established creative companies (although businesses that have been established for a while is ok!)

KiosKiosk is a 2 metre square free standing unit that offers free space to exhibit and promote your work / business.

KiosKiosk has been in London for the last couple of months and Nottingham has secured KiosKiosk to be based in our city from the 30th September – end of December 2009.

If you are interested in being part of KiosKiosk then ideally, we are looking for anyone creating and exploiting intellectual property products such as music, books, film and games; or providing business-to-business creative services including advertising, public relations and direct marketing. This can also include occupants focussed on designing, making and selling objects or works of art such as jewellery, haute couture, books of poetry and other creative writing, and fine art. Businesses which contribute to an overlap with definitions of art and culture, and even aspects of tourism and sport are ok too.

This is a great opportunity for you to be part of this exciting initiative.

Wayne Hemingway himself is coming to Nottingham on the 30th September to launch KiosKiosk in our city so please keep the date in your diary.

The location of KiosKiosk will be within the city centre.

The opening times will be 9.30am – 6.00pm.

Wayne Hemingway himself is coming to Nottingham on the 30th September to launch KiosKiosk in our city so please keep the date in your diary.

The location of KiosKiosk will be within the city centre.
The opening times will be 9.30am – 6.00pm.

More

Friday 18 September 2009

Transport for London Map













Transport for London's latest London Underground map aims to be 'cleaner'; a stripped down version of the previous one.














However, one Mr Johnson aint happy!
Spot the difference with the one above (clue, opening shot for Eastenders), lol!!

Thursday 10 September 2009

Tuesday 9 June 2009

The future of the Internet

Following a Lifetime Achievement Award, Tim Berners Lee's observations on the future of the Internet.

Monday 9 March 2009

Roses Design Awards 2009 - coming our way!

We heard a rumour, and now confirmation: the longest running, and most prestigious, design event outside of London is coming to Nottingham this year, after Nottingham City Council earned the right to host the Roses Design Awards.

After being held for over a decade ‘oop North’ (lad), in Manchester, it celebrates design excellence across all sections of the industry, attracting over 500 professionals each year, from architects to graphic designers.

Describe as the cultural capital of the East Midlands, Nottingham currently hosts around half of all the creative industries and jobs in the regions main centres.

Lorraine Baggs, Nottingham's investment manager, comments on the move: ''The move of the Roses Design Awards to Nottingham is extremely good news for the city and further demonstrates that when it comes to design and creativity Nottingham is firmly on the international map.
''Nottingham is a champion of quality design and creativity in urban planning and building communities, and the launch of its bid to become World Design Capital in 2012 is a key example of its commitment to this. Becoming the new home of the Roses Design Awards will position Nottingham well as a contender for World Design Capital status.
The Roses Design Awards aim to highlight to clients how buoyant the market is outside London, therefore attracting investment and positive interest in the regions and hosting city. They would give Nottingham City Council the opportunity to put the city on the map, championing creative excellence and encouraging social and economic development by sponsoring the prestigious awards in 2009.

Chief Executive of Nottingham City Council, Jane Todd, comments: ''Nottingham is extremely well equipped to play host to The Roses Design Awards as it has some of the best creative organisations and business opportunities in the country. It is bursting at the seams with a plethora of skilled and talented creative thinkers; from photographers, film makers, and performance artists, to writer, musicians, and graphic designers. Creative thought runs through the heart of the city, enriching history in the process.
''The move of the awards to Nottingham will, hopefully, act as a stimulus encouraging local companies to enter and compete on a national scale as well as being a step in the right direction in developing Nottingham's current and future design industry.''

Nottingham's aim is to become the regional capital for Urban Design and its new Design Guide, which will be launched at MIPIM later on this year, promotes high standards of sustainable urban design and architecture in Nottingham city centre.
Source: NEP.

Friday 16 January 2009

2 Googles = 1 cuppa!

2 Googles = 1 cuppa!

Apparently, a typical search generates about 7g of CO2 - boiling a kettle generates about 15g. More complex websites – with rich animations and video - can be responsible for 300 mg CO2 per second!

Our kettle is never cold…

http://technology.timesonline.co.uk/tol/news/tech_and_web/article5489134.ece