The Sun marks its 40th anniversary with a viral ad, created by Glue London. It'sa spoof of the Apple iPhone ads, positioning the paper as the 'riginal hand-held device'!
Monday 30 November 2009
Friday 27 November 2009
Are YOU planning to gett more social?
Research by Econsultancy and Bigmouthmedia says that UK business will up their social media marketing spend in 2010, highlighting that 86 per cent of firms plan to increase spending in that area, and13 per cent spending the same sum as this year.
With lack of resources blamed, many firms are prevented from fully utilising social media – 54% of the total respondents said that resource was their biggest barrier to better engagement with the social media channels: nearly 90% stated that social media takes up much more time than previously.
With B2B, a recent poll by BtoB Magazine highlighted that social media is becoming the increasingly important tool for communications; with 60% of companies questioned saying they plan to increase their spend in this area next year.
With lack of resources blamed, many firms are prevented from fully utilising social media – 54% of the total respondents said that resource was their biggest barrier to better engagement with the social media channels: nearly 90% stated that social media takes up much more time than previously.
With B2B, a recent poll by BtoB Magazine highlighted that social media is becoming the increasingly important tool for communications; with 60% of companies questioned saying they plan to increase their spend in this area next year.
Tuesday 24 November 2009
Monday 23 November 2009
Internet mobile apps - predictions for the next 2 years
... in the next 2 years (allegedly).
The survey was commissioned by Gartner. Been around 30-odd years, so no newbies looking for publicity. Once bought by Saatchi, before an MBO.
I've been reading, observing, banging on about the red highlights; which ones are a threat / opportunity to your biz?
In short:
Money Transfer: sending money via SMS messages
Location-Based Services: includes any application that taps into your phone's GPS capabilities
Mobile Search: consumers won't necessarily be sticking with the search services they know and use on the Web (think Google, Bing, Yahoo) and instead experiment with using a few different search providers that have "unique technologies".
Mobile Browsing: mobile browsing capabilities currently exist only on 60%+ of handsets today. By 2013, that number will climb to 80%.
Mobile Health Monitoring:mobile healthcare monitoring products, services, and solutions to various care delivery organizations.
Mobile Payments: mobile payments are more common in developing markets at the moment, but that is quickly changing.
Near Field Communications (NFC): More popular in some European and Asian markets, In late 2010, Gartner says that NFC-enabled phones will begin to ship in volume, with Asia leading deployments, followed by Europe and North America.
Mobile Advertising:Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012.
Mobile Instant Messaging:It will appeal to developing markets where mobile phones are often the only connectivity device a user owns.
Mobile Music:beginning to see new innovative models in this area that will include both device (think "Comes with Music") and service bundles.
Get more:
Read Write Web
The survey was commissioned by Gartner. Been around 30-odd years, so no newbies looking for publicity. Once bought by Saatchi, before an MBO.
I've been reading, observing, banging on about the red highlights; which ones are a threat / opportunity to your biz?
In short:
Money Transfer: sending money via SMS messages
Location-Based Services: includes any application that taps into your phone's GPS capabilities
Mobile Search: consumers won't necessarily be sticking with the search services they know and use on the Web (think Google, Bing, Yahoo) and instead experiment with using a few different search providers that have "unique technologies".
Mobile Browsing: mobile browsing capabilities currently exist only on 60%+ of handsets today. By 2013, that number will climb to 80%.
Mobile Health Monitoring:mobile healthcare monitoring products, services, and solutions to various care delivery organizations.
Mobile Payments: mobile payments are more common in developing markets at the moment, but that is quickly changing.
Near Field Communications (NFC): More popular in some European and Asian markets, In late 2010, Gartner says that NFC-enabled phones will begin to ship in volume, with Asia leading deployments, followed by Europe and North America.
Mobile Advertising:Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012.
Mobile Instant Messaging:It will appeal to developing markets where mobile phones are often the only connectivity device a user owns.
Mobile Music:beginning to see new innovative models in this area that will include both device (think "Comes with Music") and service bundles.
Get more:
Read Write Web
Tuesday 3 November 2009
Poken! Want to integrate with those you meet and greet?
Poken!
I 'hear' it said in the style of Stanley Ipkiss' alter-ego in The Mask 'SMOKING'!!
(It's a social networking tool/electronic business card about to launch States-side, so coming to a watering hole near you soon!).
I 'hear' it said in the style of Stanley Ipkiss' alter-ego in The Mask 'SMOKING'!!
(It's a social networking tool/electronic business card about to launch States-side, so coming to a watering hole near you soon!).
Poken Explained from Poken on Vimeo.
Monday 2 November 2009
What's Next In Marketing And Advertising (2009)
Check out this SlideShare Presentation:
What's Next In Marketing And Advertising (2009)
View more documents from Paul Isakson.
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